{"id":8954,"date":"2026-04-02T13:53:27","date_gmt":"2026-04-02T12:53:27","guid":{"rendered":"https:\/\/www.plesnik.si\/?page_id=8954"},"modified":"2026-04-02T14:20:43","modified_gmt":"2026-04-02T13:20:43","slug":"spodbude-za-digitalno-transformacijo-msp-p4d-2025","status":"publish","type":"page","link":"https:\/\/www.plesnik.si\/sl\/spodbude-za-digitalno-transformacijo-msp-p4d-2025\/","title":{"rendered":"Spodbude za digitalno transformacijo MSP (P4D 2025)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8954\" class=\"elementor elementor-8954\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c617826 e-con-full standard-container e-flex e-con e-parent\" data-id=\"c617826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de2ec30 e-con-full e-flex e-con e-child\" data-id=\"de2ec30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e07e5f6 fade-up elementor-widget elementor-widget-heading\" data-id=\"e07e5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Spodbude za digitalno transformacijo MSP (P4D 2025)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e49c6 underline-light-bg fade-up delay-1 elementor-widget elementor-widget-text-editor\" data-id=\"50e49c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"tel:+386 (0)3 839 23 00\">+386 (0)3 839 23 00<\/a><\/p><p><a href=\"mailto:info@plesnik.si\">info@plesnik.si<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-e165ca5 e-flex e-con-boxed e-con e-parent\" data-id=\"e165ca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b962ef links-underline fade-up-early delay-3 elementor-widget elementor-widget-text-editor\" data-id=\"4b962ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Javni razpis<\/strong>: Spodbude za digitalno transformacijo MSP (P4D 2025)<br \/><strong>Upravi\u010denec<\/strong>: PLESNIK turizem in marketing d.o.o.<br \/><strong>Naziv operacije<\/strong>: Hotel Plesnik P4D<\/p><p><strong>Celotna vrednost operacije zna\u0161a<\/strong>: 232.714,93 EUR<\/p><p><strong>EU \u2013 sofinanciranje zna\u0161a<\/strong>: 100.000,00 EUR<\/p><p>\u00bbOperacijo delno financira Evropska unija iz Evropskega sklada za regionalni razvoj in prora\u010dun Republike Slovenije\u00ab<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2c92fb e-grid e-con-full e-con e-child\" data-id=\"e2c92fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933c7fa elementor-widget elementor-widget-image\" data-id=\"933c7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"147\" src=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/PodjetniskiSklad__1_-removebg-preview-300x147.png\" class=\"attachment-medium size-medium wp-image-8983\" alt=\"\" srcset=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/PodjetniskiSklad__1_-removebg-preview-300x147.png 300w, https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/PodjetniskiSklad__1_-removebg-preview.png 321w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b40b8 elementor-widget elementor-widget-image\" data-id=\"25b40b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"52\" src=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/MGTS-logo__2_-removebg-preview-300x52.png\" class=\"attachment-medium size-medium wp-image-8980\" alt=\"\" srcset=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/MGTS-logo__2_-removebg-preview-300x52.png 300w, https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/MGTS-logo__2_-removebg-preview.png 538w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e0027 elementor-widget elementor-widget-image\" data-id=\"22e0027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/evropskasredstva.si\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"84\" src=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/EU-Znak-P4D__1_-removebg-preview-1-e1775135378341-300x84.png\" class=\"attachment-medium size-medium wp-image-8986\" alt=\"\" srcset=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/EU-Znak-P4D__1_-removebg-preview-1-e1775135378341-300x84.png 300w, https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/EU-Znak-P4D__1_-removebg-preview-1-e1775135378341.png 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2354134 elementor-widget elementor-widget-image\" data-id=\"2354134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.slovenia.info\/sl\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/feel_slo-e1775135600990-300x165.png\" class=\"attachment-medium size-medium wp-image-8995\" alt=\"\" srcset=\"https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/feel_slo-e1775135600990-300x165.png 300w, https:\/\/www.plesnik.si\/wp-content\/uploads\/2026\/04\/feel_slo-e1775135600990.png 359w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb7663 links-underline fade-up-early delay-3 elementor-widget elementor-widget-text-editor\" data-id=\"4cb7663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>LINK do EU skladov<\/strong>: <a href=\"https:\/\/evropskasredstva.si\/\" target=\"_blank\" rel=\"noopener\">https:\/\/evropskasredstva.si\/<\/a><\/p><p>\u00a0<\/p><p><strong>Opis operacije in cilji operacije:<\/strong><\/p><p>\u00a0<\/p><p>Projekt predstavlja celovito uvedbo naprednih digitalnih re\u0161itev in umetne inteligence za podporo<br \/>u\u010dinkovitej\u0161emu, bolj trajnostnemu in podatkovno podprtemu upravljanju hotelskega poslovanja. V<br \/>ospredju je uvedba AI sistema za prediktivno upravljanje sob, ki omogo\u010da natan\u010dnej\u0161e na\u010drtovanje<br \/>razpolo\u017eljivosti kapacitet, hitrej\u0161e usklajevanje rezervacijskih tokov ter bolj\u0161o organizacijo operativnih<br \/>nalog, povezanih s pripravo, \u010di\u0161\u010denjem in vzdr\u017eevanjem sob. So\u010dasno projekt uvaja re\u0161itve za<br \/>energetsko in snovno optimizacijo, s katerimi bo mogo\u010de natan\u010dneje spremljati porabo energentov,<br \/>materialov in drugih virov, prepoznavati odstopanja ter sprejemati pravo\u010dasne ukrepe za<br \/>zmanj\u0161evanje izgub, stro\u0161kov in okoljskih obremenitev. Pomemben del projekta predstavlja tudi<br \/>personalizacija izku\u0161nje gosta, saj bodo digitalna orodja omogo\u010dala bolj\u0161e razumevanje preferenc<br \/>gostov, prilagajanje ponudbe in bolj ciljno usmerjeno komunikacijo v vseh fazah uporabni\u0161ke poti.<br \/>Za doseganje navedenih u\u010dinkov se vzpostavlja integracija PMS sistema, analiti\u010dnega okolja ter<br \/>specializiranih digitalnih modulov za kadrovske, tehni\u010dne in tr\u017eenjske procese. Tak\u0161na povezava<br \/>omogo\u010da enoten pretok podatkov, zmanj\u0161uje potrebo po ro\u010dnih vnosih in pove\u010duje preglednost<br \/>poslovanja na vseh ravneh. Projekt hkrati uvaja brezpapirno poslovanje, kar pomeni digitalizacijo<br \/>klju\u010dnih dokumentnih tokov, hitrej\u0161e potrjevanje, bolj\u0161o sledljivost ter manj administrativnih bremen<br \/>za zaposlene. Na podro\u010dju logistike se uvajajo pametni mehanizmi za usklajevanje dobav, zalog in<br \/>notranjih delovnih tokov, medtem ko sistem nadzora porabe omogo\u010da stalno spremljanje<br \/>u\u010dinkovitosti rabe virov. Re\u0161itve za delo na daljavo bodo okrepile fleksibilnost organizacije, izbolj\u0161ale<br \/>dostop do podatkov in podprle u\u010dinkovitej\u0161e sodelovanje zaposlenih. Projekt dodatno odpira<br \/>mo\u017enosti za razvoj novih poslovnih modelov, ki temeljijo na digitalno podprti ponudbi, vi\u0161ji<br \/>prilagodljivosti storitev ter bolj\u0161em izkori\u0161\u010danju razpolo\u017eljivih kapacitet. Celota tako prispeva k ve\u010dji<br \/>operativni u\u010dinkovitosti, vi\u0161ji kakovosti storitev, ve\u010dji konkuren\u010dnosti in manj\u0161emu okoljskemu vplivu<br \/>poslovanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spodbude za digitalno transformacijo MSP (P4D 2025) +386 (0)3 839 23 00 info@plesnik.si Javni razpis: Spodbude za digitalno transformacijo MSP (P4D 2025)Upravi\u010denec: PLESNIK turizem in marketing d.o.o.Naziv operacije: Hotel Plesnik P4D Celotna vrednost operacije zna\u0161a: 232.714,93 EUR EU \u2013 sofinanciranje zna\u0161a: 100.000,00 EUR \u00bbOperacijo delno financira Evropska unija iz Evropskega sklada za regionalni razvoj in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8954","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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